For Individuals For Coaches Pricing Features Labs Log in Start free trial →
Pricing

Pricing built to grow with you.

Start free. Upgrade when the platform earns it. Cancel anytime.

For individuals

Member plans

Free to explore. Paid tiers unlock the calculator, lab ordering, and deeper history; Elite adds AI and integrations. Annual saves ~17%.

Starter
$0
No card · no commitment
  • Explore the full platform, free
  • Reference catalog + protocol reference
  • Interaction & safety edges — never paywalled
  • Track up to 3 active items
  • Preview labs, workouts & nutrition
Sign up free
Most popular
Optimize
$9.99 /mo
or $99/yr · save ~17%
  • Unlimited protocol items
  • Dose calculator + all delivery methods
  • Unlimited photos & journal history
  • Workout generation, pools & progression tracking
  • Recipes, fasting, scheduled staples
  • Order lab kits + 2 lab uploads / month, PDFs parsed for you
Start 14-day free trial
Elite
$19.99 /mo
or $199/yr · save ~17%
  • Everything in Optimize
  • All AI: chat, workout refinement & lab interpretation
  • Unlimited lab uploads + functional ranges + lab AI
  • AI Insights — periodic deep reports
  • AI protocol & supplement analysis
  • Withings, Oura & seca integrations
  • Custom exercises & foods · multiple care partners · exports
Start 14-day free trial
For coaches & practitioners

Coach plans

Every coach plan includes the full toolkit and your own Elite-equivalent access. The difference is roster size and AI chat; the member volume discount unlocks on any plan as your roster grows.

Solo
$29 /mo
or $290/yr
  • Up to 5 members
  • Full coaching tools
  • Member volume discount from 5 active members
  • Your own Elite access
Start with Solo
Popular
Studio
$79 /mo
or $790/yr
  • Up to 25 members
  • Members earn a volume discount
  • Full tools + Elite access
Start with Studio
Pro
$149 /mo
or $1,490/yr
  • Up to 100 members
  • Members earn a volume discount
  • Unlimited AI chat for you
Start with Pro

Members independently subscribe to Optimize or Elite. A volume discount unlocks on any coach plan as your roster grows — one-third of it at 5 active members, two-thirds at 15, all of it at 25 — and you choose how much passes through to them and how much banks against your own invoice. It applies to their subscription and scales with your active roster.

Full comparison

Every feature, every tier.

Safety information — interaction edges, contraindications, and the protocol reference readout — is never behind a paywall.

FeatureStarterOptimizeElite
Protocol tracking3 active itemsUnlimitedUnlimited
Protocol reference readout
Interaction & safety edges
Dose calculator—
All delivery methodsReference only
Order lab kits in-app—
Lab uploads (manual entry)—2 / monthUnlimited
AI lab PDF parsing—
Functional optimal ranges—
Progress photos—UnlimitedUnlimited
Journal history—UnlimitedUnlimited
Workout generation—
AI workout refinement——
AI chat (protocol-aware)——200 / day
Recipes · fasting · staples—
AI Insights (deep reports)——
AI protocol & supplement analysis——
Wearable integrations——
Custom exercises & foods——
Care partners—1Multiple
Report export & sharing——

Lab tests are performed and billed by our partner laboratory; OwnHealth.FIT does not charge for or refund lab tests. AI features are Elite-only; AI chat limits are per day and reset at midnight.

FAQ

Questions, answered.

How does the trial work?

14 days, no credit card, full Optimize access. It ends automatically with no charge — convert any time to keep going. Skip it and you stay on Starter (free); your data stays put.

What does the free Starter tier include?

A free account to explore the platform — browse the reference catalog, read the protocol reference (ranges and delivery methods), track up to 3 active itemounds, and see interaction & safety edges, which are never paywalled. The productive tools (calculator, lab ordering, tracking) unlock on Optimize, and every AI feature is Elite.

What happens if I downgrade?

Your subscription updates at the next billing period — you keep your current features until then. Your logged data always stays exactly where it is.

What about existing beta members?

Beta members retain perpetual Elite access at no cost. We’ll notify you well in advance if anything changes.

Studio or Pro — what’s the difference?

Member cap (25 vs 100) and AI chat (capped vs unlimited for you). The member volume discount is not a plan feature — it unlocks on any coach plan as your active roster passes 5, 15 and 25.

What’s your refund policy?

Refunds are evaluated case-by-case for unused time within 30 days. Email support@ownhealth.fit and we’ll work it out.

Start free today.

No card required. Cancel anytime.

Medical disclaimer. OwnHealth.FIT is a tracking and organization tool for health optimization. It is not a medical device and does not provide medical advice, diagnosis, or treatment. Reference ranges, calculators, and interaction information are educational and not a substitute for a qualified clinician. Always consult a licensed healthcare provider before starting, changing, or stopping any protocol.